Customers Matter

hw0_576178We are who we are because we value those we serve. We find joy in our work well done and in the satisfaction of our customers. We pride ourselves in the quality of our creations and find fulfillment in the appreciation of those that enjoy them. In short we wouldn’t be who we are if it weren’t for the integrity of our business model and our loyal customers. We strive to please them and serve them the best way we know how.
Businesses that don’t fully grasp the fact that customer satisfaction matters is a business that is doomed to fail. It is of course important to do work we love. But, ultimately, when in a service industry it is important to understand that a service industry cannot flourish without the important element of consumers to service. Nominally happy consumers that are pleased with the service offered and are willing to come again and again and again to quench their thirst of the product and services offered with a big’ol smiles. And ladies and gentlemen we are in the business of delivering not only smiles to our customer but we do it with a smile.hw0_197667
We believe in the philosophy that we need 3 wins to succeed. When our customers win, the business wins and the employees win. But it always starts with the happiness of the customers. Because without them, really, what’s the point. Right? Who are we serving? To what end? It would all be for Not. Right? Right!
But we don’t think our customers matter only because it is good for “business”. It’s for very selfish reasons too. We are artist. Creators of beautiful thing. We take raw gorgeousness and turn it into a masterpiece. But there wouldn’t be anyone to appreciate it if it weren’t for our customers. An artist is an artist only when consumer call his work a piece of art. And because of our very happy customers, we are not only great at keeping our employees fed but at having our creations appreciated.
And we have to tell you. We, MyFlorist, have just about the best customers any business could ever dream of. Just read our testimonials and reviews. We love them and they love use. We are grateful, no doubt about that.


Fall in the DC Metro

 

hw0_225271It’s that time again for pumpkin spice lattes, fuzzy boots and warm cardigans. Well it is still a little warm for the boots and cardigans but you know what we mean. FALL is here. The leaves are turning, people are planning their Halloween costumes, envisioning the pumpkins they will carve and planning their Netflix movies for the inevitable cooler rainy evenings.

The DC Metro area is preparing in its own way for the season. We have repeated ad nauseam just how beautiful our area gets in the autumn. the gorgeous colors, the crisp air, the whole atmosphere of the city and the surrounding “burbs”…intoxicating, delicious, romantic, moody in that artistic way. And we want you to enjoy every drop of dripping jewels our area has to offer.hw0_673904

Food is one way to enjoy a culture, a city and a season. DC VegFest is on of the festivals that ill offer yummy AND healthy food and entertainment for adults AND for children. Then we have Taste of William County for food fun and live music for the whole family. And there is also Taste of DC in the nation’s capital with the Capitol as your backdrop. Or you can go to the Centreville Food Truck Rally taking place at the Centreville Bible church. Guys, it can’t get better than a bunch of food trucks all at the same place offering food. But wait… for those of you that want to have some fun without the young ones, go on to Fort Washington for some Das Best Oktoberfest.

hw0_494365Fall is the season for reading. And the Library of Congress is sponsoring an even the National Book Festival where you can enjoy some readings, book signings, panels, poetry performances and a kids zone where children can meet characters from their favorite books. For some book filled day to Fall for The Book event in Fairfax Virginia and Enjoy readings, performances and exhibitions from authors from all around the world.

For those that are sporty and want to mix in some fun with their fitness we suggest the Color Fun Fest 5K. If you don’t know what this is then we HIGHLY suggest you participate. We won’t give it away but it is very colorful. Of course being a flower shop we do love things that are colorful. It is CRAZY fun too. Just go to it. You won’t be disappointing. And for a meaningful fun/fitness time participate in the Washington Prevent Cancer 5K Walk/Run taking place at the National Park.

And if you do not want o go out and enjoy some POMO, then stay home, curl up with a good book or a good movie. Make sure you get some beautiful jewel toned flowers fro your local florist and put it somewhere you can easily see and enjoy the peace that only fall can give.

 

 


Growing Closer Every Year, Why Your Anniversary is So Important

 

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The longer time you spend with someone, the more you get to know them, the more you learn to care for them and the more you fall in love with them (or not but we are trying to look at the brighter side of things). And each year that passes you thank the good Lord that they are in your life. This is why we celebrate anniversaries. Remembering your anniversary and celebrating the day is not just done because it’s the nor, what expected or because your wife will evict you to spend the year in the dog house if you don’t or to congratulate yourself for making it another year. 

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Anniversaries are a way of celebrating your ever growing, ever evolving nature of your love. Every year you gain new experiences, you grow and become a better person, And that is largely because of your partner in life. You grow together and that is something that needs to be celebrated. 

hw0_400653Romantic Love is a strong and great feeling. It is a bond between two people. It’s a force that expands and grows with each passing time as long as it is nurtured and cared for. And for every year of love that you gain you know that your love is that mush stronger and that much greater. Don’t you thing that is something that needs to be recognized and honored? We do!

Anniversary celebrations help us to do that. They are not just a date on a calendar, they are dates that symbolize and mark your undying love for your honey has grown one more year with a promise of more.

 


What We Can Learn From Our Grandparents

 

 

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With age comes experience, With experience comes (hopefully) wisdom. SO it behoves us to learn and soak up everything we can from the sage elderly in our lives and community. Such people are our grandparents. No, they are not good only for candy, silly gifts for Christmas and our birthdays and for us to go when our parents are being “unreasonable” with their demands and unyielding to ours.

Our grandparents have lived. Anything that we could possibly go through in life, they’ve already gone through. Anything that we’ve shed tears for, any heart break, anything that prove to be difficult in life, they have lived and overcome. They know the way. they’ve been there, done that, bought the T-shirt (in some cases literally). Unless we are going through a time in our life that is brand new (no such thing), alien, unheard of and unseen before, then there is no need to re-invent the wheel. It benefits us to go to them and ask. We can learn so so so much.hw0_409541

Some of us lack the patience to sit down and listen to the stories the elderly tell, even if it is our own beloved Nana and Pop Pop. That is very unwise. That is golden knowledge that we cannot get from anyone else that we are ignoring. Wisdom that comes from experience is above and beyond knowledge that comes from simple observation and scholarly research. Now we are not saying that you shouldn’t educate yourself other ways, but why would you pass on free wisdom that comes from a person that’s live it? You need love advise? go to your grandparents. You will learn the dos and don’ts. You need financial advise? Yup, grandparents again. They’ve lived through many many many economic climate through the past years.

hw0_247259But you can’t just take take take all this knowledge and not give. Love them, care for them, visit them, hug them and kiss them. above all LISTEN to them; ven the silly stories and the long winded stories and the stories that really you have no interest in. They deserve it. AND celebrate them. in the grandest way you can. One way we can recommend it, Of course, FLOWERS


Just a Touch of Nature Helps Lower Stress

Small Peace Lily in Silver Tin Pail in McLean VA, MyFloristWe have talked about this before, in fact we have talked about so many times that it seems that’s all we talk about. Flowers are awesome. Not because they are pretty and colorful, smell wonderful and make great gift but because they help us become happier. We have shown you finding from scholarly research’s conducted in Universities about how flowers alter a person’s mood for the better. We find that the same is true for nature in general. Yes flowers are part of nature. A beautiful part, but a part nonetheless. Think about it: when we go to on vacation or a retreat we normally go somewhere where the glory of nature is flagrantly displayed. To the beach where the majestic oceans, seas and lakes are, to the mountains where we marvel at their awesomeness, or to the woods or forests where it looks like even the tall trees know their impact of us. This is because we know that nature is powerful in its ability to relax us and center us. We don’t go to the hustle and bustle of a metropolitan city when we need some R&R. we go to where nature is present in full force.HW0_34687

There are, of course times that we cannot go out into the wild or into nature and have it surround us so we can soak in all the good it does to our state of mind. This is why we need to bring nature to us. This doesn’t mean that you have to plant a forest in your yard or cover each square inch of your home or workplace with shrubbery. All you will need to do if have some element of nature close to us as a way to help us focus and relax. It could be a small dish garden on our desk at work or a green or blooming plant in the corner of our office or home, and you will find that where ever they are will pull on your focus and become your corner or zen and help you lower stress whenever life throws you a curve-ball. So go ahead and get yourself some beautiful flowers, lush plants and any other element of nature that brings you peace and surround yourself with it.


Five Ways to Transform Your Home

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With all that goes on in our world, the chaos of traffic, the hustle and bustle of the city, the stress of work, it is important to have our little sanctuary that will help us decompress. Usually our home is that place; therefore it is important that we make our home a peaceful one. There are a few steps we can take to make sure that our home is a place that help us relax, calm down and destress.

First step is to make sure that we check the stressors at the door. You shouldn’t take the mess of the outside world inside. Work stays at work, that person that cut you off while driving is left on the road anything that makes your shoulders tense up gets left outside the door. you can pick it right up on your way out if you want, but why would you want to?

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Second step is to make your home the peaceful place it should be. There are several ways you can do that. and all those ways will feed all your senses. What you see should be calming and pleasant. One way to do that it by choosing colors that promote serenity. Usual soft pastel colors help us become calmer. we can choose softer wall colors or choose furniture painting and other decor in colors that soothe us. This doesn’t mean that you shouldn’t have bold bright colors at home, because you can and you should if those are colors you like. But have at least one room that you can go that will help you relax.

Now, we understand that we don’t all live in mansions and get to have a room for the sole purpose of relaxation. But we can all create a nook for our calming activities. It could be a reading nook where you can lose yourself in the story of your book, or a music nook to listen your music in or your crocheting nook if that’s what you are into. It doesn’t have to be a large space, the only requirement for this area is that it make you feel relaxed. it should be clutter free with only items that are conducive to your peace of mind. A disorganized, cluttered and unclean home will surely bring unwanted stress.

HW0_417678Sense of smell is very important too. Some essential oils, scented candles and air fresheners help in decluttering our mind. Make sure you have your favorite scent available. Usually the softer natural scents live lavender and chamomile are the ones that happy messages to our brain.

Natural items also help to center us and bring us a sense of calm. Fresh flowers, living plants, shells, pine cones and other items made with natural material truly help to ground us and fire up those happy feeling and memories in us. Place them strategically throughout your house or living space for optimal benefit. Places like near the entrance for you to see as soon as you walk in, in your living or family room, kitchen or dining room where you spend most of your time, your bedroom and definitely your favorite nook are the perfect places to place them.

For more and for the source of this blog read this Huffington Post Article go here


Red Hot Summer Romance and Roses

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Once upon a time, a long long time ago, we were called Exclusively Roses. Infact some of our long time customer still know us as Exclusively Roses. And all we sold were roses. As a business that sold roses, exclusively, we are seasoned pros at handling them. We design them in so many different ways to show their beauty. We know what they symbolize and what about them makes them attractive to our customers and their recipients. One of their many meanings is LOVE. Especially red roses. They are the universal flower for communicating the deep romantic sentiment. The Hot Red color makes them the special flower for any romantic occasion.

HW0_65675 (1)Flowers in general are a great way to communicate romantic sentiments or really any occasion. You know what else communicates your feelings? Words. Yes, shocking isn’t it?! Yes, the right, honest words are what you need to makes sure your loved one knows how your feel. The don’t need to be flowery, poetic words laced with words you looked up on a thesaurus. they can be simple, short and sweet. To the point even. We get it, sometimes, it is difficult to put deep feelings into words. Some words may feel to weak or inadequate or mediocre to really show how you feel. Or sometimes the feeling is so deep you get tongue tied. It’s ok when that happens. This were ACTION comes into play. When words fail you, show your love with action. Remember it doesn’t have to be a grand display. you don’t have to pour your life savings and cash out your 401K to do it. It doesn’t have to show it in the important ways. Sometimes, the simplest actions are the most effective ones. You could get you honey a pint of her favorite ice cream on your way home when you know she’s had a long day. You could pick his favorite movie on netflix order some meaty pizza and get some beer and make the evening about him when he’s had a rough day. Leave her a sweet post it message on the bathroom mirror. You’ve noticed that his favorite running shoes have seen better days, find the same ones and get him new ones. These aren’t grand gestures, but they are the ones that speak to the heart, that show you care.

Send flowers. We know that this is something a florist would encourage, but seriously, do it. And since we are just wonderful people we are going to make it easy for you without breaking the bank. We’ve already said that Red roses are the best way to communicate deep romantic feelings. Well, friends, we have a deal for you. Click here and find out! This deal expires soon so don’t miss out. It’s summer time, it’s hot out, it’s time to turn the heat up on your romance now.


Staging Tips to Sell Your House Faster

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They say “preparation is the key to success”. Well, they are right, whoever “they” are. In our business, being proactive and preparing for any and all possible events is key to our success in serving our customers. Another industry that requires an equal measure of preparedness is the real estate industry. We are both in the business of selling dreams and satisfying emotional expectations. There are similarities in the way flowers make us feel and how a good home make us feel.

HW0_345632Flowers have a role in the real estate business. In fact they has a role in all businesses but is has a very positive role in helping realtors sell a house. As experienced florist of 27 years, we know the power of a clean and well designed piece of art with flowers. We understand the power of color, texture and light coordination and balance. We understand what it take to catch a potential customer’s attention and delight their recipient. A realtor also understand that a well put together home or space has a potential of being sold faster than one that is disorganized and chaotic. Which is why it is important to stage a home that is up for sale.

A good designer knows that choosing the right vase, basket, lomey dish, ceramic pot and any container for the flowers is the first step in making a masterpiece. It has to be attractive enough to inspire the design of the flowers that will be arranged in it. To a realtor, the first step is to make sure that there is curb appeal to the home s/he is selling. Just like a scraped, broken, chipped or simply unattractive container would destroy the effect the flowers should give, a home with unkempt driveway or yard, or chipping paint or dented doors will render the house unattractive enough to not want to see what’s inside. Well maybe you’d want to see out of morbid curiosity. We all want to see the inside of a home that could pass for the Addam’s Family’s home but would we want to buy it? I think not.PHW_372732

A flowers designer will also have to go through all the flowers available and pick and choose the freshest and the prettiest flowers, discarding the ones that are old or damaged. Same applies to a home seller. There is no point in holding on to the broken, unnecessary, useless and old (not antique). Let it go. This will be helpful in the near future, too. When it’s time to move there won’t be any unnecessary items to pack. It’s just extra work to pack to then unpack and then deem useless and have to discard. Unless it is that chipped frame your daughter made you with that macaroni glued all around it, it’s not worth keeping. This will eliminate clutter.

Once the right flowers are chosen, the designer will go through the process of cleaning it, removing the extra foliage, dirt and imperfection to be able to create a clean arrangement showcasing the beauty of each bloom. Same concept applies when selling a home. Now that you’ve purged yourself of all the unneeded items, it’s time to clean your home. Either hire a cleaning company to scrub every square inch of the home and a painter to splash some fresh paint on the walls or make an event out of it by doing it yourself. It need to be done. Just like our customers don’t want to buy unpolished flowers, home buyers won’t be able to see themselves living in the house if their first impression is how dirty it is. So get to scrubadubdub-ing.HW0_34687

An experienced artist of flowers knows the power and effects of light on flowers. S/he would know how some flowers respond to light, like how sunflowers and gerbera daisies will turn their beautiful faces towards the sun or how the colors of some flowers would look under various lights. Lighting is equally powerful to the look of a home. Keeping the windows clean and the blinds open to let natural light while arranging the furniture to compliment it will give a home a glow and present it in a positive “light”.

Knowing colors is one of the most important tools a flower designer could have. Understanding which colors complement and compliment each other will help a designer in creating the most appealing arrangement. Sometimes flower arrangements look better when they are muted or have very few colors in them and at times they look best when they have a burst of every color in the rainbow. This is also true for the look of a home. Some homes will look attractive with just a few colors with a whole lot of whites and at times they can benefit from an array of colors. It’s all about the lighting in the house and it’s personality.HW0_417668

Flowers evoke many emotions for the designer, the customer and ultimately the recipient. They are a visual delight, they feel wonderful to the touch and smell divine. Their colors, the way they are arranged and the message that comes along with them communicate many sentiments. Similarly, the look and feel of a house has the power of conjuring many emotions in a person. staging a home that is for sale to speak to and appeal to a buyer’s senses is important. Playing soft music, setting the temperature in the house to a comfortable setting, burning some light scented candles or introducing the scent of home goods will help the buyer feel like this house can be his/her new home or bring back good memories of their childhood.

And most importantly make sure to include floral elements to your home staging. Either a vase arrangement at the foyer or in the living room or kitchen or restroom.  A tall lush green plant in the corner of the dining or family room, or a blooming orchid plant in the bedrooms will help the home give it a welcoming feel. As we mentioned, flowers evoke many positive emotions. And when you want to sell a home you want to make sure that positivity comes with it. Especially when you are taking pictures for your website or social media site. You can up your game by making sure that there are some flower arrangements in the background. “Look at this state of the art, chef’s kitchen” and low-key show an elegant orchid plant perched by the sink. Yes, flowers can help you sell a house!

And for more home staging suggestions go here.


Take Care of Yourself: With Flowers

“You yourself, as much as anybody in the entire universe, deserve your love and affection” – Buddha

Well, we couldn’t agree more.

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So, you are asking yourself, what’s with all these self-love, Self-care, self-worth quotes? Well, we think that no one will love us like we love us, or care for us the way we would care for ourselves. We believe we need to be our biggest champions and cheerleaders. And we want you to feel the same way. Not to love us the we love us (although that would be nice) but for you to love yourself and care for yourself and know that you are the bees-knees and the cat’s meow.

No we haven’t changed business, we’re still a florist. Which, we believe, is an industry that promotes care and love for one another. So, in reality, it is not beyond the realm of our duty to offer guidance on how we should all love ourselves.

 

“To love oneself is the beginning of a life-long romance”– Oscar Wilde

Why, Mr Wilde, we agree with you too

When we love someone else we send flowers. When we want someone ill to feel better, we send flowers. When we want to share sentiments of compassion and sympathy we send flowers. When we want to apologize we send flowers. When we what to say “thank you” we send flowers. When we want to celebrate someone’s achievement or special day, we send flowers, and at times we send flowers just because (and if “we” are not sending flowers, we think it’s high time “we” start, and by “we” we mean you). But, what about us. Why aren’t we sending ourselves flowers? Who said we can’t or shouldn’t do it. Really, who did? We want to know and talk to this person.

 

“Self-care is never a selfish act—it is simply good stewardship of the only gift I have, the gift I was put on earth to offer to others.”– Parker Palmer

MMMHM, Agreed

 

We are going to list all the various reasons why you should be sending yourself flowers. Or at the very least buying them for yourself to keep at home or in the office.

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Researchers at Harvard University and Massachusetts General Hospital report that people that are not “morning people” and that are the least positive in early hours of the day are reenergized, happier and “perk up” after looking at flowers first thing in the morning. Our conclusion: Make sure to keep a small vase of flowers in your bedroom and in your work area, whether your office or your cubicle. It will your upsidedown smile to right itself in the AMs.

Just like yawning, positive moods and feeling are contagious. If you see someone laughing or smiling you can’t help yourself but smile. So it is really public service to keep yourself in the cheerful mood. When you are happier, people around you are bound to pick up on your sunny disposition. So get yourself flowers to put you in a good mood so you can influence other to do the same.

Buy yourself flowers for your home or workplace. This will create a welcoming environment. Researchers at Rutgers University concluded that because flowers promote positive emotional feelings, keeping them in a shared space will create a peaceful, warm  and welcoming feeling in visitors. We recommend you keep flowers in the living room and or kitchen at home and in your company’s lobby, front desk and meeting rooms.

Love yourself. It is important to stay positive because beauty comes from the inside out. Jenn Proske

Yes Jenn, yes!

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Buy yourself flowers because your favorite flower is in season right now, or because that instagram picture of the brunch you made on Sunday would look on point with a small bouquet right next to the waffles. Or your selfie would look even better with daisies in your hair (much better than the SnapChat filter we promise), or because there is something calming about arranging your own flowers or for your DIY project of perfect little flower arrangements around your house. Or because it would be cool to stroll down the street on a Saturday morning to your neighborhood florist or farmers market and get some locally grown flowers. Flowers make you home smell and look good, will help you step up your instagram game. Plus you are a lot prettier when you smile, and we’ve already established that flowers make us happy and happy people smile more.


When You Want To Be Remembered

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It is natural to want to be remembered. To know who we are or what we do to matter in a small or big way. This is especially true for businesses. We know it is true for us. We understand that what we do, our work, our creation matter to our customer and to the recipients of their kindness and sentiment. It is why we take care of our customers. It does help that we think they are all rock stars (because they kinda are). Having said that, we also understand that the customers we serve want to matter in their industry, and we pride ourselves in knowing that we facilitate that, even in a small way.

Companies are responsible for their employees, for their clients, for their partners and for their community. It is important for them to keep a healthy relationship. What does all this have to do with a flower shop, you may ask. A lot actually. Simply put, flowers help companies maintain a good and healthy relationship with their employees, their customers and clients, and their partnering businesses.

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How? Simple. An employee has a baby, is ill, has a family member pass, has a birthday, get married, has some kind of life milestone, has a work anniversary, does a great job; a good employer would send the employee flowers to celebrate or send well wishes. A company does business or meets with another company or a client, a smart business sends flowers to say thank you and creates a friendly and long-lasting relationship. A company makes a mistake (no one is perfect), or has an incident with or inconveniences a neighboring office, sending flowers will help smooth things over.

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Flowers communicate many sentiments eloquently and succinctly. They are anyone’s best foot forward. they seal the deal, lubricate friction, smooth down ruffled feathers, put a smile on a face and make you memorable. You are more likely to be remembered when you send flowers than when you don’t. So why not be remembered and be associated with some classy beautiful creations like gorgeous flower arrangements created by an experiences florist. Yeah…we cant think of any reason why not either.